Basic Trailer Analysis- Sinister

I think this is a good horror trailer because it starts by giving the audience an idea of the plot whilst adding an element of fear and curiosity within the first 18 seconds. The trailer then flashes forward to the present day and shows the equilibrium of the family moving into a new house, this is shown whilst an audio clip has been placed on top of the visual where the daughter says: 'I didn't want to move house.' This then makes the audience start to create a narrative in their minds, assuming and guessing what could happen in the film. We also find out some background information that the family couldn't afford to live in the old house, which creates interest.
The equilibrium is then disrupted by the male character who finds a box of old films in their attic which he watches. The audience only sees part of these films in order to keep interest and builds tension, because of the slow shots of the man watching and the projector to the sudden fast editing which gives an adrenaline rush. Only part of the shots are shown which entices curiosity and the fast paced editing keeps the audience feeling on edge.
The lighting in areas is low key which makes the audience feel more scared because our thoughts are more irrational in the dark and feel safer in daylight.
The use of sound is also really important in this trailer, when 'Baghul' is mentioned the trailer shows the figure under the water and the sound slows down and gets higher pitched to make the audience feel more alert and feel uneasy. When the picture is held up to the window and 'Baghul' appears in the hedges the music gets louder and distorted scream sounds are used with screeching violins to make the audience jump and be fearful of 'Baghul'. Again the sound gets louder whenever something 'scary' happens e.g. when the figure moves on the man's laptop screen.
The effects where the film is jumps from one scene to the next with a sepia or scratchy screen makes puts the audience into an uncomfortable state because it's unexpected and not what you're used to when watching a modern film. Towards the end of the trailer the editing is fast paced with only a few seconds for each shot which again builds tension and gives the audience an adrenaline rush which makes them feel scared and curious of what will happen next- It creates the ambivalence towards watching the film which is common in horror trailers. The last clip is longer than the previous ones which creates a focus and then the audience is unexpectedly made to be shocked when 'Baghul' appears in the foreground of the screen, again with loud sound effects.
The end of the trailer keeps the audience wondering what might happen because not everything was given away, it makes people curious as well as giving them a small taster of the fear and adrenaline they will experience if they go to see the film.