Teasers/Main posters & Trailers

Teaser Poster and Trailer






Main Poster and Trailer


A teaser poster will be published months before the film is released, or even months before the film has even been made. The idea of a teaser poster is to embed the idea of the film in the public's minds so that word spreads and your film gains publicity and popularity. This is so that a company can gain as much audience and reach as possible before the film is released in order to boost viewings when it is released. A teaser poster will include a reference to the film advertised, for example a symbol which is associated with the film or even just the title of the film to get people talking about it. A teaser trailer is used with the same concept, to gain more interest than the teaser poster because it shows more detail, and gives the public a better idea of what the film is about. It is a shortened version of the main trailer, so to not give away too much detail and leaves the audience interested yet unsatisfied.
A main poster will tell the public more about the film, because it will show a more detailed image and give a release date as well as captions to entice an audience, e.g. 'Prepare for a ride through hell.' The main trailer for a horror film will include an idea of the story and an establishment of main characters as well as jumpy and scary parts to give the audience an adrenaline rush. The trailer will also give a specific release date unlike teasers which use the phrase 'coming soon' or 'this Halloween'. After having watched the main trailer, the audience will be more precise because of their better understanding of the plot of the film and who it is aimed at.

'Silent Hill Revelation' was distributed by Open Road Films in the US and Lionsgate internationally.
 The budget was estimated to be $20,000,000; in the opening weekend the film made $8,023,036 in the USA, and was shown in 2933 Screens.


The trailer was published on the 27th July 2012 and the release date was the 26th October 2012.


Silent Hill Revelation was released in the USA, Canada and China, other countries that the horror was released in included: The UK, Bulgaria, Croatia, Hong Kong, Hungary, Italy, Malaysia, Mexico, Poland, Russia, Thailand, Turkey and Ukraine.

Country (click to view weekend breakdown)	Dist.	Release Date	Opening Wknd	% of Total	Total Gross / As Of
FOREIGN TOTAL	-	10/25/12	$6,528,212	39.6%	$16,495,353	11/4/12
Bulgaria	Forum Films	11/2/12	$20,210	100%	$20,210	11/4/12
Croatia	-	11/8/12	$37,582	42.1%	$89,184	11/11/12
Hong Kong	EDKO	10/25/12	$372,188	49.3%	$754,288	11/11/12
Hungary	Forum	11/1/12	$51,199	59.3%	$86,317	11/11/12
Italy	Moviemax	10/31/12	$542,297	79.6%	$681,226	11/4/12
Malaysia	Golden Sceen	10/25/12	$266,293	24.5%	$1,085,815	11/11/12
Mexico	Gussi	10/26/12	$406,544	33.1%	$1,229,292	11/11/12
Poland	Forum Films	11/2/11	-	-	$343,696	11/4/12
Russia - CIS	West	10/25/12	$5,068,800	51.1%	$9,927,637	11/4/12
Thailand	M	10/25/12	$335,202	57.5%	$582,804	11/4/12
Turkey	Pinema	11/9/12	$203,692	100%	$203,692	11/11/12
Ukraine	UFD	10/25/12	$385,755	54%	$714,042	11/4/12
United Kingdom	Lions Gate	11/2/12	$1,671,690	100%	$1,671,690	11/4/12